The movement advocating for employee happiness as a key factor in attracting and retaining talent is gaining momentum. Measures such as this 4-day workweek, others that promote flexible hours and therefore work-life balance, and policies that promote people's well-being and health, which promote diversity and inclusion, are key to achieving this.
It appears that before implementing this 4-day workweek, Desigual initiated a consultation period that lasted several weeks and coincided with the previous pilot test. The result was 86% in favor of this initiative.
And once the 4-day workweek was implemented, surveys conducted by the company show that 90% of its headquarters workforce believes this measure increases people's happiness, and also that 80% of employees, who have Fridays off, believe it has improved their work-life balance, and that they no longer see themselves returning to working 5 days a week.
This is a way to attract new, qualified profiles that can respond to the new needs of the market, as this type of talent values flexible and work-life balance options, such as this new workweek, or teleworking and ongoing training.