Commercial calls to random numbers are no longer allowed.

The Legal Office of the Spanish Data Protection Agency – AEPD has issued a report that changes the rules of the game in the field of commercial calls. From now on, companies will not be able to make commercial calls to randomly generated telephone numbers.

10/30/2023

This report establishes that randomly generated telephone numbers are considered personal data, which means that they cannot be used to make unwanted calls for commercial purposes, even if other personal details of the person being called are unknown.

This change is significant, as previously it was presumed that there was a legitimate interest on the part of companies to make commercial calls, but now it recognizes the right of individuals not to receive unwanted calls for commercial purposes. To make such calls, the prior consent of the individual will be required or the company must demonstrate the existence of a legitimate interest.

This change strengthens the protection of citizens' privacy and gives them more control over unwanted calls. Companies will have to adjust their practices to comply with this new regulation and ensure that they obtain the appropriate consent or justify a legitimate interest before making commercial calls.

This is an important step in protecting privacy and in the fight against annoying unsolicited commercial calls. A positive step forward for data protection in Spain.

Business calls

Companies will have to look for other systems to be able to explain the value of what they sell, and a good option may be to have a good customer service system, which allows you to effectively attend to and solve their needs, and thus achieve loyalty. Our Timenet system has a services and helpdesk module, which is designed to be able to carry out this task, whether to attend to incidents and queries from your customers, or to organize and control the performance of internal tasks.

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